JustLiving Communities
JustLiving Communities is a not-for-profit company dedicated to serving older adults. Our residents are able to enjoy community-based living with an active, choice-driven lifestyle, while having the security of onsite healthcare being available should the need arise.
About JustLiving Communities
JustLiving Communities was established as a not-profit company to embrace a mission-driven, residents-first focus while partnering with best-in-class advisors who provide the resources to ensure its mission is realized. JustLiving Communities contracts with OnePoint as its strategy development and capital formation partner and with multiple partners, including Benchmark Senior Living and Life Care Services, to manage day-to-day operations of our communities.
JustLiving Communities
JustLiving Communities is a not-for-profit company dedicated to serving older adults. Our residents are able to enjoy community-based living with an active, choice-driven lifestyle, while having the security of onsite healthcare being available should the need arise.
About JustLiving Communities
JustLiving Communities was established as a not-profit company to embrace a mission-driven, residents-first focus while partnering with best-in-class advisors who provide the resources to ensure its mission is realized. NELPC contracts with OnePoint Advisors as its strategy development and capital formation partner and with multiple partners, including Benchmark Senior Living and Life Care Services, to manage day-to-day operations of our communities.
Our Mission
JustLiving Communities seeks to lead in the delivery and innovation of services for older adults, promoting transparency, inclusivity and community integration within a culture of social awareness, workforce equity and environmental stewardship.
Our Mission
JustLiving Communities seeks to lead in the delivery and innovation of services for older adults, promoting transparency, inclusivity and community integration within a culture of social awareness, workforce equity and environmental stewardship.
President & Chief Executive Officer
Reynaldo LeBlanc
Rey has spent his entire career in senior living, working initially in home and community-based services and then moving into sales and marketing leadership at Masonic Health System, a nonprofit CCRC. He joined Benchmark Senior Living in 2013 with its acquisition of The Groves in Lincoln, now The Commons in Lincoln, and was instrumental in the campus’s transformation from a financially challenged community at acquisition to a well operating, financially stable and highly occupied community with an extensive waitlist. In 2016, he led the opening and stabilization of the assisted living and memory care at the Commons, and in 2018 he was promoted to the Commons’ Campus Executive Director. In that role, he guided the community through COVID-19, a transition to nonprofit ownership under the JustLiving banner, and expansion efforts with residents and town officials that culminated in the 2023 approval of 28 new independent living residences and the start of construction in 2025.
Board of Directors
Our Board of Directors includes individuals who have played integral roles in ensuring the success and longevity of not-for-profit communities.
Larry Bradshaw
Chairman
Larry was previously President and CEO of National Lutheran Communities & Services for over 12 years. He has been involved in the senior living industry for over 30 years.
Philippe Saad
Secretary
Philippe is an award winning architect and Principal at DiMella Shaffer. He has been in the architecture industry for over 20 years and has focused on senior living since 2005.
Kathryn Brod
Director
Kathryn has served in the finance area of aging services for her entire career and most recently served as the CEO of several state LeadingAge associations.
President & Chief Executive Officer
Reynaldo LeBlanc
Rey has spent his entire career in senior living, working initially in home and community-based services and then moving into sales and marketing leadership at Masonic Health System, a nonprofit CCRC. He joined Benchmark Senior Living in 2013 with its acquisition of The Groves in Lincoln, now The Commons in Lincoln, and was instrumental in the campus’s transformation from a financially challenged community at acquisition to a well operating, financially stable and highly occupied community with an extensive waitlist. In 2016, he led the opening and stabilization of the assisted living and memory care at the Commons, and in 2018 he was promoted to the Commons’ Campus Executive Director. In that role, he guided the community through COVID-19, a transition to nonprofit ownership under the JustLiving banner, and expansion efforts with residents and town officials that culminated in the 2023 approval of 28 new independent living residences and the start of construction in 2025.
Board of Directors
Our Board of Directors includes individuals who have played integral rolls in ensuring the success and longevity of not-for-profit communities.
Larry Bradshaw
Chairman
Larry was previously President and CEO of National Lutheran Communities & Services for over 12 years. He has been involved in the senior living industry for over 30 years.
Philippe Saad
Director
Philippe is an award winning architect and Principal at DiMella Shaffer. He has been in the architecture industry for over 20 years and has focused on senior living since 2005.
Kathryn Brod
Secretary
Kathryn has served in the finance area of aging services for her entire career and most recently served as the CEO of several state LeadingAge associations.
Our Communities
Our Communities
